This time of year, creating holiday marketing campaigns that stand out amongst the rest is key to capitalizing on the gift buying season. 2018 holiday retail sales in the United States are forecasted to amount to about 719.17 billion U.S. dollars, up from 687.87 billion dollars spent in 2017. This is the season that retailers can not only gain profits, but often get out of the red.
I had the chance to chat with former private jeweler and founder of luxury activewear Fierce and Regal, Margi Gad, to talk about holiday marketing tips and the strategies that have been most successful for her company. She emphasized that the key to a successful holiday marketing campaign is to analyze your brand and find which strategy is a natural fit for your business.
Bottom line? Get to know your customers and market accordingly.